Calculate the simple return on investment for any cost-and-gain scenario. Enter the initial cost and the final value or gain to see the ROI as a percentage, your net profit, and the multiplier on your money. All math runs locally in your browser.
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Formula: ROI % = ((gain - cost) / cost) x 100
Simple ROI uses the formula ROI % = ((gain - cost) / cost) x 100. Annualized ROI uses ((gain / cost)^(1 / years) - 1) x 100, which expresses total return as an equivalent constant per-year rate. Marketing ROI applies the same simple-ROI arithmetic to ad spend and attributed revenue, with the additional ROAS multiplier shown alongside the percentage.
Every calculation runs locally in your browser as JavaScript. Cost, gain, and revenue figures stay on your device.
Calculations are estimates for informational purposes only. Consult a financial professional for advice.